Ho Chi Minh City, Vietnam
Published on: November 5, 2026
The Commercial Operations Manager is responsible for developing, implementing, and continuously improving commercial strategies, systems, and processes to maximize field force productivity and revenue growth. Operating at the intersection of sales, marketing, and data analytics, this role will drive data-driven decision-making across three core pillars:
Sales Force Effectiveness (SFE): Optimize sales force planning, territory management, target setting, incentive compensation schemes, and CRM utilization to maximize field productivity and capability.
Multi-Channel Engagement (MCE): Spearhead MCE strategies to effectively target and engage Healthcare Professionals (HCPs) across traditional and digital channels.
Business Analytics & Insights: Translate complex commercial data into actionable insights and strategic recommendations to elevate overall commercial performance
Job Desciption:
Sales Force Performance Management
Develop and monitor KPIs and sales force performance metrics.
Conduct performance analysis and provide recommendations to improve sales productivity.
Support management decision-making through performance reviews and insights.
Multi-Channel Engagement (MCE) & Digital Operations
Develop and drive MCE strategies to effectively engage Healthcare Professionals (HCPs) across omnichannel touchpoints (e.g., face-to-face, remote detailing, email, webinars, digital portals).
Content & Campaign Management: Collaborate with marketing and medical teams to deploy targeted digital campaigns, personalized customer journeys, and content libraries within CRM/CLM (Closed-Loop Marketing) systems.
Analytics & Optimization: Track, measure, and analyze MCE campaign performance, channel mix effectiveness, and HCP engagement metrics to optimize resource allocation and digital impact.
Field Empowerment: Train and enable the sales force on MCE tools, remote engagement techniques, and digital best practices to elevate overall customer interaction quality.
Sales Target, Segmentation & Territory Management
Lead sales target allocation processes.
Drive customer segmentation and targeting strategies.
Design and optimize sales territories, sales force sizing, and deployment models.
Evaluate territory effectiveness and recommend resource reallocation when required.
Incentive Compensation Management
Design and administer incentive schemes.
Manage incentive calculations and validations.
Evaluate incentive effectiveness and recommend improvements.
Business Analytics & CRM Excellence
Manage CRM platforms, data governance, and commercial reporting tools.
Develop dashboards and management reports using IQVIA, CRM, ERP, and internal data sources.
Generate actionable market, customer, and sales insights to support strategic decisions.
Drive CRM adoption and data quality improvement.
Commercial Excellence & Business Transformation
Lead commercial excellence projects and process improvement initiatives.
Support forecasting, business planning, and resource optimization.
Collaborate with Sales, Marketing, Finance, and regional stakeholders to drive business performance
Job Requirement:
Education & Experience:
Bachelor's degree or above in Business Administration, Pharmacy, Economics, Statistics, Data Analytics, or a related field.
5-8 years of experience in the Pharmaceutical or Healthcare industry, including at least 3 years in Sales Force Effectiveness (SFE), Commercial Excellence, Sales Operations, Business Intelligence, or Business Analytics.
Experience with IQVIA and other pharmaceutical market data sources is highly preferred.
Experience in a growing or newly established affiliate environment is a strong advantage.
Job Expertise
Hands-on experience managing pharmaceutical CRM systems (e.g., Veeva, Salesforce, Mobile Intelligence), including master data management and data governance.
Strong expertise in segmentation & targeting, territory alignment, sales force sizing, and incentive scheme design.
Advanced proficiency in Excel, Power BI (data modelling, DAX, dashboard development), and SQL.
Strong understanding of the Vietnam pharmaceutical market across Hospital, ETC, and Retail channels.
Ability to translate complex data into actionable business insights and recommendations for senior leadership
Proven experience leading cross-functional projects and driving commercial effectiveness initiatives
As part of our hiring process, this role may use Keystone AI’s artificial intelligence or automated tools to assist with reviewing and screening applications. These tools support, but do not replace, human judgment in making hiring decisions.
Your application will be considered complete only after you have completed the full registration process on the Keystone AI platform, including creating your profile, uploading your CV, and submitting your application. The AI interview is optional but encouraged and is not required for your application to be considered.
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CGP Group is an affirmative equal-opportunity employer and recruitment firm. We evaluate qualified applicants without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Information provided in this advertisement is for recruitment purposes only.
